The purpose of this project was to use Adobe Photoshop CC to create a concept board demonstrating a brand's image, a target market, and a trend based on a creative inspirational theme that helps to portray these things. 

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The brand I selected for this project was ABURY who produces handbags that are high quality leather. Historically, they have had an emphasis on embroidered handbags and clutches, however most recently they had launched a Free People line that was focused on natural, earthy tones and simple embellishments, such as fringe or tassles. 

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For Spring 2016, I decided to stem from the Free People collection and create a clutch line, introducing a more subtle and dreamy color palette, focusing on natural colors along with a few pops of pink. I found inspiration for the Neapolitan theme through the sweet and dreamy palette that I had first seleted. I also decided to have minimal emblelisments rather than their typical embriodery, including subtle fringe and pops of color, hoping to expand their range of simple elegancies.