The purpose of this project was to develop skills in the Visual Retailing - MockShop program by creating a virtual store.

 

We were prompted to create a merchandising strategy and brand image that would be relevant in 2022, keeping in mind predicted changes in the next 5 years. 

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Our group decided to create a brand entitled "Wander" that would be located in major airports. Our idea was to place this store outside of baggage claim near where the rental car businesses are located. We wanted to target women who want to travel light (with just toiletries and necessities). They would then have the opportunity to stop by our store and pick up a few outfits for their stay, whether it be a business related trip or just for leisure. After their stay, they could return the merchandise and be on their way. This would be a way to help the environment and make travel easier and lighter. We wanted each store to be inspired by the city in which they were located. 

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This particular store in the images to the left was designed to be located in the Los Angeles airport (LAX). We found inspiration for the current lines of merchandise from La La Land, the recently released musical film that takes place in LA. 

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Pictured here are the Wander logo, a word board, an inspiration board, two themed merchandise collections, and images of the store from different angles. 

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